Launching a National Fitness Movement Online
Project Overview
The World’s Toughest Mile needed a bold, high-energy website to introduce its nationwide tour and signature four-lap challenge. I developed the site in WordPress, blending brand, storytelling, and event logistics into a cohesive digital experience.
Key Contributions
- Elementor theme design for speed, flexibility, and brand precision
- Race finder interface for the multi-city tour
- Challenge explanation modules showcasing all four laps and movements
- Wellness festival programming including recovery zones, workshops, and community experiences
- Event detail templates supporting recurring locations, pricing, and ticket links
Impact
The website positioned WTM as a legitimate fitness movement, not just a race. It enabled clear event discovery, increased ticket conversions, and supported PR momentum as the challenge expanded into new cities.